Planning where to advertise, what marketing channels to utilise and where to spend your hard-earned dollars can be a daunting task for anyone, so I have a few tips to help you get started.

1. Undertake a SWOT analysis

A SWOT analysis is your business’s strengths, weaknesses, opportunities, and threats. You’ll want to jot down a few things with your business that fall under these categories. It is important to be self-critical and honest, especially when it comes to the weaknesses of your business.

2. Set 3 business goals for the year

No matter if you’re just starting out, or your business has been established for a number of years you should all have goals/objectives for the year ahead. Ensure that your goals are S.M.A.R.T (specific, measurable, attainable, relevant and time-bound).

3. Review your marketing channels

It is important that the marketing channels you use to market your business are speaking to the right audience, are utilised efficiently and effectively, and have key metrics to measure success. A marketing channel is anything from your website to social media to billboards on the side of the road.

It is important to understand what you are doing well and what you can do better, your chosen marketing channels should reflect your goals for the year and assist you to move your business in the right direction.