Elegant & Sustainable

By using our marketing and business expertise, we envisaged a new brand for LittleBee Honey. The key focus of our process was ensuring that we tie in their business story and their passion, which went into our planning to create something that stood out from the crowd and had a unique voice in the market. We loved that the client had a genuine passion for the benefit bees have on the environment, especially the local environment out in the Canterbury Plains.

After conducting extensive market research and competitor analysis, we created a brand that encapsulated the client’s passion. The key elements expressed in this new brand were a green colour palette, accompanied by a sleek serif typeface and a leaf pattern to use as a branding element. We supplied a brand book and brand rollout to give LittleBee Honey the tools to show off their new brand to the market.