“We recently engaged with Metros Marketing to rebrand our company and update our website. We are very happy with the service and expertise provided by Michael and his team. Thanks for your great service and quality design work.”

Lewis Lester

Owner & Operator, Geocoat Exterior Plasterers

Who are Geocoat?

Based out in Rolleston, Geocoat Exterior Plasterers are Licensed Rockcote Applicators that have been plastering the exterior and interior of residential homes around the South Island since 2003.

As Rockcote specialists, Geocoat have worked on a range of projects, from large housing developments, to multi-million dollar architecturally designed homes.

In an industry that requires multiple pieces of the puzzle to all work in conjunction with each other, Geocoat stands out from the crowd with their high attention to detail, timeliness and maintaining strong relationships.

Pain Points

Lewis Lester, owner and operator of Geocoat came to Metros Marketing as he felt that their current brand wasn’t reflecting how they wanted to be positioned in the market.

With business growth and opportunity on the horizon, we sat down with Lewis and had a chat about what currently wasn’t working and then got to work to change this.


The first step to rebranding Geocoat was creating a new logo for them and this was the start of building their brand again from scratch. We agreed on a logo that was modernised for the current market as well as a fresh colour palate that reflected a more professional and premium brand.

 Ensuring that their presence in the market was consistent with their new logo, we then got to work on developing a new website. When we build websites, the businesses story, brand and point of difference is always at the forefront of our minds before we worry about how nice it will look.

 New business cards, vehicle signage and building signage was to follow!